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News & Ideas from Manifest

Itch_Alcohol_Marketing_The_Hard_Truth_About_Building_Spirits_Brands

On the House: The Hard Truth About Building Spirits Brands

Learn how content can quench consumers’ thirst for authenticity in Part 4 of our advice for alcohol marketers.

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On the House: Why Ads Don’t Work for Wine, but Content Can

See how content can build awareness and differentiation without turning winemakers’ brands into vinegar.

Itch_beer_marketing_Manifest

On the House: Why Beer Needs a New Party Trick

See how beer brands can use content marketing to stage a major comeback in Part 2 of our advice for alcohol marketers.

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On the House: Advice for Alcohol Marketers

We’re kicking off a four-part series detailing the content marketing opportunity for beer, wine and spirits brands.

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7 Black Pioneers Making Marketing History

Black marketers have shaped our industry for decades. Let’s celebrate their work today—and look toward tomorrow.

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Top 6 Visionary Ideas from Content Marketing World 2020

From “professional troublemaking” to battling impostor syndrome, these lessons can help propel your brand into the futur

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When It Comes to Content Scaling, Less Is More

Content scaling doesn’t have to mean scaling content—and other takeaways from a Manifest-sponsored workshop.

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The Content Consumption Fallacy

Audiences are ready to binge. Don’t give them clickbait—give them something worth their time.

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For In-House Content Teams, All Is Not Well

Marketers reveal their concerns about in-house agency teams. We have some remedies.

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