Our People

We are designers, thinkers, journalists, writers, tinkerers, travelers, readers, technologists, planners, strategists, artists, photographers and makers. We are independent people at an independent agency, coming together to create exceptional experiences.

NYC People

We are a diverse team of experts from the worlds of technology, journalism, design, marketing and advertising.

Ideas that change the world happen when we look at problems from different viewpoints. Our culture celebrates our differences, rewards curiosity and champions creative solutions.


Our Leadership Team

VP, Talent Acquisition
Betsy Yamazaki

Betsy has a natural instinct for who’s going to change the game. She leads recruiting for Manifest’s four studios across the U.S. and is building a diverse and inclusive workforce of best-in-discipline talent. Her deep understanding of conceptual marketing solutions and sharp eye for design have served her well in talent recruitment and management roles at Publicis, Gotham, Marcus St. Jean and Lowe New York.

Melissa Bouma
EVP, Managing Director
Melissa Bouma

Melissa leverages a scientific approach to understanding algorithms and blends it with the art of unmistakable creative. With a proven track record of building successful teams and divisions, she leads Manifest’s account, strategy, data and digital marketing practices. Melissa brings more than 16 years of performance marketing experience and more than 12 years of experience in building branding and insight-driven digital strategy at national agencies for clients such as Microsoft, AT&T, AARP, Express Scripts, UPS, Abbott Laboratories and Alamo Rent A Car.

Director, Human Resources
Terri Bell

Terri believes in the connection between personal and organizational growth. By optimizing employee development, maintaining HR best practices and creating a collaborative and supportive agency resource, she supports the growth needs of Manifest and her team. Before joining Manifest, she created, developed and oversaw the HR department at Management Resources Group, now known as Emerson Consulting.

Eric Goodstadt - President of Manifest
Eric Goodstadt

Eric plays the role of instigator at Manifest. Never content with the status quo, he challenges the team to dare greatly and never settle. Eric joined Manifest after a career with Publicis, where he worked on iconic brands such as Red Lobster, Aflac, NAPA Auto Parts and Pfizer. Previously, he ran his own service design agency helping companies to navigate the new era of customer-centric operations. Before that, Eric was head of global marketing for an international franchise, overseeing the marketing activities of 1,100 offices across 70 countries. 

Sacha Reeb
Chief Creative Officer
Sacha Reeb

Sacha believes that great design gets us addicted to a better reality. He seeks to shape experiences customers want to watch, use and repeat, which he has done in lead roles at Critical Mass in London, Huge, Razorfish, Organic and Grey  in Germany. Over his 20-year career, Sacha has developed integrated advertising campaigns and design experiences for clients such as Audi, Samsung, Pfizer, P&G, MTV, Intel and GE. His work has been recognized at Cannes, Eurobest and the FastCo. innovation awards, and he has judged several award shows, including the Cannes Lions Cyber Jury.

Chief Financial Officer/Chief Operating Officer
David Barron

David is creating a platform. His goal is the unification of Manifest’s financial, operational and cultural elements. Before joining Manifest, he served as CFO at McMurry/TMG. His earlier experiences working in corporate finance included roles at Time Warner and as CFO for several agencies, including Publicis New York. David began his career at Arthur Andersen.