Ralph Lauren

The brand that has helped define modern American luxury fashion turned to video and social media to bring in new audiences.

The Challenge

Engage a young audience with Ralph Lauren’s Denim & Supply Fall collection of denim and accessories.

The Solution

Distinct video content and social media that directly engage with the right audience.

 

In a partnership with the "iHeart Denim & Supply Concert," which featured up-and-coming artists Tinashe and Cody Simpson, the Denim & Supply team produced a supporting Instagram content campaign that gave fans a behind-the-scenes look at the show—and the clothes.

 

Video of Denim & Supply Instagram content campaign
Denim & Supply Instagram content campaign
Denim & Supply Instagram content campaign
Denim & Supply Instagram content campaign on the phone
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