Primrose Schools® is a national system of accredited private preschools that provides a premier early education and child care experience for children and families.
Together, we crafted a hyper-specialized content model that prioritized connecting with parents through dynamic social content experiences (organic and paid), quality traffic, and amplifying top-performing content.
Through our audience and platform enhancements, we created a framework leveraging on-social behavior to capture attention, increase audience size, valuable interactions, and encourage specific conversions that moved a parent off-profile to the Primrose Schools brand.
By using data trends and insights, this partnership led to a 19% increase in engagement metrics, 11% year over year audience growth, and a 103% in assisted inquiries, and 153% direct inquiries. Pageviews surged by 85%, and once on-site, audiences spent an increased average time on site.
A scientific approach to understanding algorithms—blended with the art of unmistakable creativity is what we do best.
Watch our case study to see how.