Using the power of storytelling to stand out in a parity market.
The competition was selling the same product at a comparable price. There was no reason to choose Alamo. But anyone who has ever felt rubber hit road knows that an adventure by car is not about money.
We built the Memories Per Getaway content platform to focus on the journey and its rewards, all based on the philosophy that a robust content marketing program is the best way to drive brand preference—and revenue—in a crowded market. Our team of journalists and designers created content so compelling that consumers adopted our narrative as their own, sharing their travel stories on social media.