The global mobile device manufacturer and software designer of Moto Loop needed an app upgrade.
Create a proprietary smart home app for Droid launch with Verizon with a family focus.
Mobile app development.
In brainstorming sessions, use cases were identified for an app that would allow families to connect and manage their home in smart new ways. Exhaustive user research was also conducted during 23 agile development sprints with 15 prototypes, which resulted in testing Motorola's beta product on a Google+ community.
A leading multi-brand technology solutions provider, CDW adopted a multi-channel content marketing approach to engage with its niche audience.