Honey Bunches of Oats
A cereal for the entire family, Honey Bunches of Oats leveraged augmented reality to expand its audience engagement.
The days of sitting down at the breakfast table to eat of bowl of cereal—and dig the toy out of the bottom of the box—are fleeting. How can Honey Bunches of Oats keep customers excited?
Leveraging augmented reality technology.
The Bunch of Beats app revolutionizes the cereal-box game experience, so that when app users scan the back of a box of Honey Bunches of Oats, the video-playing function triggers—ultimately plunging eaters into a rich, immersive experience right at the kitchen table.
The brand that has helped define modern American luxury fashion turned to video and social media to bring in new audiences.