The shipping company in the unmistakable brown trucks expanded its brand recognition through video content marketing.

The Challenge

Change UPS's brand perception from an ordinary delivery and cargo company to a complete logistics and supply chain business-solutions provider.

The Solution

A content marketing strategy that included compelling videos.


UPS tapped narrative video storytelling to show how the brand helped small businesses—such as Monster Moto, a small, Louisiana-based go-kart business—scale up and streamline their operations. The UPS Compass site used these stories of real-life UPS solutions to create strong organic views and shares.


UPS Compass Magazine
Louisiana go-kart business, Monster Moto
A view of the Monster Moto story in Compass Magazine.
UPS' digital magazine.
UPS Monster Moto
Compass Magazine displayed on a laptop and mobile device.



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