UPS

The shipping company in the unmistakable brown trucks expanded its brand recognition through video content marketing.

The Challenge

Change UPS's brand perception from an ordinary delivery and cargo company to a complete logistics and supply chain business-solutions provider.

The Solution

A content marketing strategy that included compelling videos.

 

UPS tapped narrative video storytelling to show how the brand helped small businesses—such as Monster Moto, a small, Louisiana-based go-kart business—scale up and streamline their operations. The UPS Compass site used these stories of real-life UPS solutions to create strong organic views and shares.

 

UPS Compass Magazine
Louisiana go-kart business, Monster Moto
A view of the Monster Moto story in Compass Magazine.
UPS' digital magazine.
UPS Monster Moto
Compass Magazine displayed on a laptop and mobile device.
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