The shipping company in the unmistakable brown trucks expanded its brand recognition through video content marketing.
Change UPS's brand perception from an ordinary delivery and cargo company to a complete logistics and supply chain business-solutions provider.
A content marketing strategy that included compelling videos.
UPS tapped narrative video storytelling to show how the brand helped small businesses—such as Monster Moto, a small, Louisiana-based go-kart business—scale up and streamline their operations. The UPS Compass site used these stories of real-life UPS solutions to create strong organic views and shares.
One of the country's largest discount clothing and home goods retailers, Kohl's enhanced its customer experience optimization to help boost revenue.