A leading multi-brand technology solutions provider, CDW adopted a multi-channel content marketing approach to engage with its niche audience.

The Challenge

Engage with niche, B2B technology buying audiences in business, government and health care every day.

The Solution

A multi-channel content marketing program.


CDW designed, crafted and engaged in a comprehensive, multichannel content marketing program to give a voice to the movers and shapers of the IT landscape. What began as only one market has now evolved to cover six segments that reach 2.5 million IT decision makers annually. This extensive program has turned CDW's content marketing effort from an expense to a profit center.


Biz Tech Magazine's digital publication displayed on a desktop and mobile device.
Man experiencing a virtual realty learning environment
EdTech Magazine is just one component of Manifest's multi-channel content marketing strategy for CDW.
BizTech, FedTech, EdTech, StateTech and HealthTech Magazines are all produced by Manifest as part of our multi-channel content marketing program designed for CDW.
Mark Weinberg, Program Manager for Littlebits
CDW EdTech Customer Profile of the University of Nebraska
CDW BizTech coverage of Cisco Live 2016



The premier academic medical center at the University of Michigan applied a comprehensive content strategy to strengthen its brand.