![CDW](/sites/redesign/files/styles/work_detail_marquee/public/2019-02/cdw-hero.png?itok=i5lFylzL)
CDW
You want the attention of IT decision-makers? You’ve got it.
IT decision-makers want information, and lots of it. The average B2B tech buyer will consult seven sources before making a purchase. CDW needed to own a larger, earlier and more engaged share of that conversation.
Positioning CDW as a thought leader across six key industries, we combined consumer insight, competitive analysis and our journalistic chops to build a comprehensive, multichannel content marketing program. The result? 7.2 million unique reach, a 2017 Content Marketing World Award and a substantial ROI.
Development
Prototyping
UX Design
Mobile Development
Search Optimization & Marketing
Content Strategy
Social Media
Paid Media Planning & Buying
Engagement Strategy
Performance Measurement
![cdw](/sites/redesign/files/2018-11/cdw_logo_2x.png)
![cdw-image-1](/sites/redesign/files/styles/marquee_paragraph/public/2019-01/cdw-image-1.jpg?itok=ezvYR4eN)
CDW became the go-to expert in business, government, education and healthcare.
![CDW Mobile](/sites/redesign/files/styles/utility_image/public/2019-02/cdw-image-2-720x720.png?itok=3LXH9rQM)
Storytelling through a customer and employee lens showed our deep understanding of their needs and challenges.
![CDW Laptop Transparent](/sites/redesign/files/styles/utility_image/public/2019-02/cdw_laptop_transparent_0.png?itok=ICAwu2Q4)
How trusted is our content? It is now shared by leading news curators such as Google News, Apple News and SmartBrief.
![cdw-image-4](/sites/redesign/files/styles/utility_image/public/2019-01/cdw-image-4.png?itok=Tz32VgMp)