CDW
CDW
Want to become the professionals IT professionals turn to? Own every stage of the complex buying journey
CDW is a Fortune 500 company and leading provider of IT solutions across a variety of sectors. Knowing the average B2B tech buyer will consult 7 sources before making a purchase, CDW needed to own a larger, earlier and more engaged share of that conversation. By positioning CDW as a thought leader, we combined consumer insight, competitive analysis and our journalistic chops to build a comprehensive, multichannel content marketing program.
We created a robust ecosystem that reaches over 14MM business professionals annually and across 6 verticals, making CDW the go-to expert in business, government, education and healthcare. This unprecedented program has been recognized annually by the Content Marketing Institute for numerous awards including Best Content Program and Best Technology Program.
Effie winner for Sustained Success, Best Content Marketing program, Best Technology Program
55%
on-site engagement rate
9X
more likely to initiate the sales process after content consumption.
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