You want the attention of IT decision-makers? You’ve got it.
IT decision-makers want information, and lots of it. The average B2B tech buyer will consult seven sources before making a purchase. CDW needed to own a larger, earlier and more engaged share of that conversation.
Positioning CDW as a thought leader across six key industries, we combined consumer insight, competitive analysis and our journalistic chops to build a comprehensive, multichannel content marketing program. The result? 7.2 million unique reach, a 2017 Content Marketing World Award and a substantial ROI.