A leading multi-brand technology solutions provider, CDW adopted a multi-channel content marketing approach to engage with its niche audience.
Engage with niche, B2B technology buying audiences in business, government and health care every day.
A multi-channel content marketing program.
CDW designed, crafted and engaged in a comprehensive, multichannel content marketing program to give a voice to the movers and shapers of the IT landscape. What began as only one market has now evolved to cover six segments that reach 2.5 million IT decision makers annually. This extensive program has turned CDW's content marketing effort from an expense to a profit center.
The premier academic medical center at the University of Michigan applied a comprehensive content strategy to strengthen its brand.