The Ritz-Carlton

One of the most respected and admired luxury brands revamped its custom magazine to cultivate an exclusive relationship with its audience.

The Challenge

Traditional luxury brands continue to face headwinds as consumer priorities shift. The Ritz-Carlton needed to transform its venerable in-room magazine in order to compel guests to read and see themselves—and the company—in a new light.

The Solution

A reimagined print publication.

 

The Ritz-Carlton Magazine was refashioned as a curation of unforgettable travel and lifestyle experiences, with exclusive advice and influencer content geared toward the Global Affluent Traveler. The content revamp helped affluent consumers see themselves as insiders who make trends instead of following them and pinpoint The Ritz-Carlton as the setting for their most unforgettable experiences. The publication created the foundation for a branded multimedia network that can be accessed from anywhere, anytime.

 

The Ritz-Carlton Magazine Covers
The Ritz-Carlton Magazine Feature Pages
The Ritz-Carlton Magazine Feature Pages
Journey Into The Ritz-Carlton Web Site
Journey Into The Ritz-Carlton Mobile Site
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