One of the most respected and admired luxury brands revamped its custom magazine to cultivate an exclusive relationship with its audience.
Traditional luxury brands continue to face headwinds as consumer priorities shift. The Ritz-Carlton needed to transform its venerable in-room magazine in order to compel guests to read and see themselves—and the company—in a new light.
A reimagined print publication.
The Ritz-Carlton Magazine was refashioned as a curation of unforgettable travel and lifestyle experiences, with exclusive advice and influencer content geared toward the Global Affluent Traveler. The content revamp helped affluent consumers see themselves as insiders who make trends instead of following them and pinpoint The Ritz-Carlton as the setting for their most unforgettable experiences. The publication created the foundation for a branded multimedia network that can be accessed from anywhere, anytime.
The brand synonymous with home kitchen and bath faucets employed content marketing and a digital publishing strategy to become a leader marketplace.