![Michigan Content Hub](/sites/redesign/files/styles/work_detail_marquee/public/2019-02/michigan-hero-1440x800.png?itok=t8aOA4Gx)
Michigan Medicine
When you’re busy changing the world, you don’t have the time to tell your own story.
Michigan Medicine is a leading healthcare innovator, especially in core service lines such as neurology, cardiology and cancer care. But it wasn’t a part of the national conversation around health, so that innovation went unacknowledged.
Using data and current trend research, our team of experienced journalists gave Michigan Medicine a voice through both original and repackaged content. Our team even used search data to rewrite an existing article, which became the most-searched article on the site. Our content marketing program has won multiple awards and boosted Michigan Medicine’s reputation, including helping the organization reach No. 5 on U.S. News & World Report’s Best Hospitals 2018.
Content Strategy
Social Media
Development
Mobile Development
UX Design
Search Optimization & Marketing
Performance Measurement
Paid Media Planning & Buying
Engagement Strategy
![michigan_medicine](/sites/redesign/files/2018-11/michigan_logo_2x.png)
![Michigan Social Screenshots](/sites/redesign/files/styles/marquee_paragraph/public/2019-02/Michigan-image-1-1440x720.png?itok=X_jFWMHT)
Content from our hub earned placements in USA Today, New York magazine, Newsweek, Yahoo! Sports and more.
![Michigan Content Hub Screenshot](/sites/redesign/files/styles/utility_image/public/2019-02/michigan_laptop.png?itok=mHM-MzLm)
Winner of Grand Prize-Strategy of the Year at PRDaily’s 2017 Content Marketing Awards.
![Michigan Content Hub Screenshot](/sites/redesign/files/styles/utility_image/public/2019-02/michigan_tablet.png?itok=BVcXK5FB)