When you’re busy changing the world, you don’t have the time to tell your own story.
Michigan Medicine is a leading healthcare innovator, especially in core service lines such as neurology, cardiology and cancer care. But it wasn’t a part of the national conversation around health, so that innovation went unacknowledged.
Using data and current trend research, our team of experienced journalists gave Michigan Medicine a voice through both original and repackaged content. Our team even used search data to rewrite an existing article, which became the most-searched article on the site. Our content marketing program has won multiple awards and boosted Michigan Medicine’s reputation, including helping the organization reach No. 5 on U.S. News & World Report’s Best Hospitals 2018.