Michigan Content Hub

Michigan Medicine

When you’re busy changing the world, you don’t have the time to tell your own story.

Michigan Medicine is a leading healthcare innovator, especially in core service lines such as neurology, cardiology and cancer care. But it wasn’t a part of the national conversation around health, so that innovation went unacknowledged.

Using data and current trend research, our team of experienced journalists gave Michigan Medicine a voice through both original and repackaged content. Our team even used search data to rewrite an existing article, which became the most-searched article on the site. Our content marketing program has won multiple awards and boosted Michigan Medicine’s reputation, including helping the organization reach No. 5 on U.S. News & World Report’s Best Hospitals 2018.

Content Strategy
Social Media
Mobile Development
UX Design
Search Optimization & Marketing
Performance Measurement
Paid Media Planning & Buying
Engagement Strategy
Michigan Social Screenshots

Content from our hub earned placements in USA Today, New York magazine, Newsweek, Yahoo! Sports and more.

Michigan Content Hub Screenshot

Winner of Grand Prize-Strategy of the Year at PRDaily’s 2017 Content Marketing Awards.

Michigan Content Hub Screenshot