Michigan Medicine

A premier academic medical center at the University of Michigan that has been the site of many groundbreaking advancements.

The Challenge

Develop a content strategy to help strengthen Michigan Medicine’s reputation for leading in healthcare innovation, cutting-edge research and medical education.

Our Solution

We partnered with Michigan Medicine to develop an audience-centric strategy, crafting unique online content experiences that are tailored to reach and engage with diverse audiences—from everyday people to industry professionals.

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