The premier academic medical center at the University of Michigan applied a comprehensive content strategy to strengthen its position across industries.
Strengthen Michigan Medicine’s reputation for leading in health care innovation, cutting-edge research and medical education.
A targeted content strategy.
Michigan Medicine developed an audience-centric content strategy that included crafting original online content experiences tailored to reach and engage with diverse audiences—from everyday people to industry professionals.
Award winning redesign of editorial and digital presence to help members build networks, hone skills and advance their agendas.