BMW

BMW

The evolution of the connected car experience waits for no one.

With CES looming, BMW needed to show 200,000 tech leaders and early adopters that a redesigned MyCompanion app could work across devices. And fast.

Quickly concepting and prototyping a series of apps, we were able to demonstrate how the dream of a connected car experience could become a reality in the not-so-distant future.

Six high-fidelity prototypes underwent five usability tests with real consumers and dealers.

We defined 30+ use cases for future tests and a road map for feature rollout.

BMW Smartwatch App
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