The major sports-luxury automaker and emblem of engineering prowess needed a user experience design refresh.
BMW wanted to give drivers an unmistakable experience from the car, to a device, at work and in the home that included an update to its BMW Connected car platform mobile experience—and they needed it in time for CES.
Seamless app user experience design.
An agile prototyping process delivered BMW's project from scratch within record time, and BMW was able to impress CES crowds with a harmonious, connect-to-anywhere app that became the heart of the BMW Connected platform.
The shipping company in the unmistakable brown trucks expanded its brand recognition through video content marketing.