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News & Ideas from Manifest

Itch_HBCU

A Manifester Reflects on the Power of HBCUs

Graduates like our Marissa Thompson are leaving their mark across industries, from science and politics—to marketing.

Itch_Twitter

Great Moments in Black Twitter History

Here’s what we can learn from all the creativity, insight, therapy, humor—and yes, mess.

Inclusive_Content

So You Want to Create More Inclusive Content?

To get it right, brands need insight, authenticity, respect—and voices at the table, CDW’s Lauren McCadney tells us.

Itch_BeautySeries_PartThree

Pretty Clever: Marketing Hair Care Now

For the third part of our beauty series, we investigate how to find success in the ever-crowded hair care market.

Itch_BeautySeries_Cosmo_DidGluck_JuleeWilson

Pretty Clever: 5 Ways Beauty Brands Could Be More Inclusive

For Part 2 of our beauty series, we tapped an expert on how to make your messaging resonate with a wider audience.

BeautyMuzak_Itch_Manifest

Pretty Clever: Avoiding Beauty Muzak

Learn how content can keep your brand from becoming background noise.

Itch_Alcohol_Marketing_The_Hard_Truth_About_Building_Spirits_Brands

On the House: The Hard Truth About Building Spirits Brands

Learn how content can quench consumers’ thirst for authenticity in Part 4 of our advice for alcohol marketers.

Itch_Manifest_Booze_series

On the House: Why Ads Don’t Work for Wine, but Content Can

See how content can build awareness and differentiation without turning winemakers’ brands into vinegar.

Itch_beer_marketing_Manifest

On the House: Why Beer Needs a New Party Trick

See how beer brands can use content marketing to stage a major comeback in Part 2 of our advice for alcohol marketers.

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