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News & Ideas from Manifest

Inclusive_Content

So You Want to Create More Inclusive Content?

To get it right, brands need insight, authenticity, respect—and voices at the table, CDW’s Lauren McCadney tells us.

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Pretty Clever: Marketing Hair Care Now

For the third part of our beauty series, we investigate how to find success in the ever-crowded hair care market.

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Pretty Clever: 5 Ways Beauty Brands Could Be More Inclusive

For Part 2 of our beauty series, we tapped an expert on how to make your messaging resonate with a wider audience.

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Pretty Clever: Avoiding Beauty Muzak

Learn how content can keep your brand from becoming background noise.

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On the House: The Hard Truth About Building Spirits Brands

Learn how content can quench consumers’ thirst for authenticity in Part 4 of our advice for alcohol marketers.

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On the House: Why Ads Don’t Work for Wine, but Content Can

See how content can build awareness and differentiation without turning winemakers’ brands into vinegar.

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On the House: Why Beer Needs a New Party Trick

See how beer brands can use content marketing to stage a major comeback in Part 2 of our advice for alcohol marketers.

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On the House: Advice for Alcohol Marketers

We’re kicking off a four-part series detailing the content marketing opportunity for beer, wine and spirits brands.

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7 Black Pioneers Making Marketing History

Black marketers have shaped our industry for decades. Let’s celebrate their work today—and look toward tomorrow.

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