Creative minds dare to wander unknown territories. They’re drawn to them because both the journey and what they find along the way are exhilarating.
In the world of marketing and advertising, the goal is to bring back ideas, innovations and executions from these excursions—ideas that haven’t been tried or experienced yet.
“It’s necessary to stay untamed creatively to shepherd new and unexpected experiences toward your audiences.”
This notion epitomizes the meaning of “original,” and it takes a bit of foolishness to introduce these ideas to the world—necessary foolishness. Because sometimes it means being foolish enough to be able to bear an awkward silence, followed by people saying things like “I am concerned.” Or “Wait a minute.” Or even “WTF?”
But it’s necessary to stay untamed creatively to shepherd new and unexpected experiences toward your audiences.
The point here is that being creative is a mindset. It requires being out there, uncomfortable, fearless and excited at the prospect of revealing the new, the unseen, the scary and even the ridiculous to the world.
The end result of these creative journeys is work that is unmistakable enough to stop time, alter perceptions and ultimately establish an extraordinary relationship between a brand and its audience