Gladiator
Gladiator
Elevating Brand Impact Through a More Bold & Distinct Platform
The garage organization category is flooded with promotions and commodity features, making it a frequent race to the bottom. We built a refined Gladiator Garage Works brand strategy that embraced the “hero” archetype, engaging consumer heads AND hearts by showcasing anything is possible when you’re armed with the right tools.
We established “Conquer What’s Next,” a high-impact creative platform that celebrates garages as the hubs of getting things done, encouraging everyone to get after it.
We activated via an omnichannel campaign where creative worked seamlessly with Manifest-managed media through a carefully orchestrated launch communications strategy.
Stories That Connect
Content focused on lifestyle interest and behavioral segments for our core demographic, delivered through high-impact, audience-targeted media.
Arm With Tools
Building off known owners & audience interest segments, content recommended key products with enticing offers to support building out your garage.
Incite What’s Next
Urgency led conversion-optimized mid/lower funnel touchpoints and messaging for both paid and owned.
+14%
YoY Revenue
+116%
Brand Organic Search
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