Primrose
Primrose
Drive brand awareness by showing it’s not what you learn, it’s where you learn
Primrose is an early childhood education franchise committed to teaching the social and emotional skills that carry students well into adulthood. Just like any other daycare or preschool, right? Wrong. Sharing select secrets of their strong proprietary curriculum helped drive enrollment and teacher recruitment.
We worked with every level of the organization to understand and map the user journey for both prospective parents and teachers. This enabled us to activate the right mix of channels and tactics, reduce campaign competition and set new benchmarks.
186%
YoY increase in tour inquiries
2:1
ROI to Primrose franchise owners
938%
YoY increase in preschool conversions
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