Corona Sunbrew
Corona Sunbrew
Tapping Into Culture to Launch a Brand for a New Generation
A new generation of consumers has been passing up beer for more flavor-forward beverages. To successfully launch the new Corona Sunbrew, we needed to demonstrate it was as Refreshingly Real as our Gen Z audience who is looks to be their truest selves and chart their own paths.
We developed a bold creative idea that allowed us to tell both brand and product stories: “Let Flavor Shine” … when we encounter true, unfiltered realness it’s refreshing and unexpected.
To bring it to life, we launched an earned & social-first plan that showed up in refreshingly real ways, thus inspiring our Gen Z audience to let their true selves shine too.
Build Hype
Earned media & tastemaker content broke the news, letting flavor shine with a burst of content & coverage that built hype & excitement.
Educate on Sunbrew’s Point Of Difference
Full scale paid media plan that reinforced Sunbrew’s unique flavor cues.
Fuel the Conversation
Steady drumbeat of tastemaker content, IRL experiences & community management showed how Gen Z lets their authentic flavor shine.
+45%
Sales Velocity Above Projections
+7%
Higher Than Average Social Engagement
4
Viral
Posts
Including 1 that beat Pedro Pascal’s Corona Ad!
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