TAPPING INTO CULTURE TO LAUNCH A BRAND FOR A NEW GENERATION
We developed a bold creative idea that allowed us to tell both brand and product stories: “Let Flavor Shine” … when we encounter true, unfiltered realness it’s refreshing and unexpected.
To bring it to life, we launched an earned & social-first plan that showed up in refreshingly real ways, thus inspiring our Gen Z audience to let their true selves shine too.
Build Hype
Earned media and tastemaker content broke the news, letting flavor shine with a burst of content and coverage that built hype & excitement.
Educate on Sunbrew’s Point Of Difference
Full-scale paid media plan that reinforced Sunbrew’s unique flavor cues.
Fuel the Conversation
Steady drumbeat of tastemaker content, IRL experiences and community management showed how Gen Z lets their authentic flavor shine.
+45%
Sales Velocity Above Projections
+7%
Higher Than Average Social Engagement
4
VIRAL
POSTS
Including 1 that beat Pedro Pascal’s Corona Ad!