Manifest News | Creative Content Marketing Insights, News, & Trends

Financial Services & Institutions

Underpriced: The unexploited marketing opportunity in finance

Most financial services organizations have never had to compete on brand. That’s changing, and the marketing opportunity is bigger than most realize.

GlobeNewswire

Manifest Selects Adstra as Identity Intelligence Partner, Reinforcing Commitment to Client Control and Audience-First Growth

Manifest names Adstra its identity intelligence partner, deepening its commitment to client-first data control and audience-driven growth strategies across every campaign it builds.

Digiday

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

“A virtual character, virtually liking a brand is a ruse,” says Steve Slivka in Digiday, on why Coca-Cola’s AI-powered Jose Mourinho campaign undercuts the real reason celebrity partnerships work: alignment with an actual human.

The Drum

‘Clients don’t need more; they need fewer, better’: What do brands want from agencies?

“Clients live in a messy middle, where brand, content, experience, and performance all overlap,” says Melissa Bouma, Manifest’s chief growth officer. Her fix: not another niche agency, one built to connect the middle.

AdWeek

How Brands Find a Human Touch in a World of Algorithms

“The duel vs. the duet.” Laura Kowalski, Manifest’s SVP of strategy, frames AI not as competition for human creativity but as its orchestrator, kicking off AdWeek’s conversation on brands and algorithms.

AdWeek

Manifest Hires BarkleyOKRP Veteran to Lead Client Division

Betsy Ross joins Manifest as chief client officer, tasked with unifying account leadership and client experience across the newly merged agency. AdWeek has the exclusive on Manifest’s newest hire.

AdWeek

Poop, Pee, and Pubes: Brands Can’t Stop Going to the Bathroom During the Super Bowl

“You’re trying to break through the most noisy creative environment you’re ever going to be in,” says Steve Slivka, Manifest’s chief creative officer, on Super Bowl ad clutter.

LBB Online

“Transparency Isn’t Optional”: What’s the Chat on OpenAI’s Ad Testing News?

“Even with safeguards in place, users may be skeptical,” says Nick Wineland, Manifest’s director of performance marketing, weighing in on OpenAI’s new ad testing tools and what transparency really requires.

Digiday

Independent agencies face new frontier as agency-in-a-box tools democratize creativity

“Rather than creating all the end assets, we create the system, the idea, and seed content the work is produced from,” says Steve Slivka, Manifest’s chief experience officer, on agency-in-a-box tools reshaping independent creativity.

The Drum

Adland is in consolidation mode. What do agency leaders who have been through recent M&A wish they’d known before the ink was dried?

Melissa Bouma, Manifest’s chief growth officer, on lessons from M&A: “Integrators that listen before they speak won’t just merge capabilities, they’ll multiply them.” Her take on what agency leaders wish they’d known.

Content Marketing

3 Ways to Infuse Content Marketing Experimentation Into Your Program

Infuse experimentation into your content program using AI for SEO, personas, and creative; first-party data tactics; and bold formats like TikTok. Learn from Content Marketing World 2023 on failing forward, measuring success, and scaling results.

AI Search

How Content Is Prioritized & Tracking User Behavior

Unlock AI-driven traffic insights with Google Analytics and Adobe. Learn to track referrals from ChatGPT, Perplexity, and more, while optimizing content with E-E-A-T, structured data, and design for better search results and user engagement.

Manifest and Aisle Rocket Merge

An Integrated Agency Built to Break Through

Manifest and Aisle Rocket unite to form a creative-led, agile agency tackling AI disruption and consolidation. Discover how our blend of strategy, content, tech, and performance drives growth for brands like Whirlpool and CDW.

LBB Online

Manifest Is Making the Middle the Most Important Part of the Funnel

“The messy middle is where growth falls apart.” Manifest makes the case for treating the tangled stretch between awareness and action as the most important part of the funnel.

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