MOTO LOOP CASE STUDY
How do you use a smartphone to teach a smart home?
For a high-profile launch of the latest Droid, Motorola asked us to create a proprietary app for their Verizon customers.
They wanted to highlight and complement the phone's unique features, which allowed family users to connect with each other and manage their home in smart, new ways.
Double the challenge means twice the opportunity.
Our challenge was two-fold: Discover and define what users need most, then build it into a cool, brand-differentiating smart app.
We started with questions.
What did families want or need? How could a Droid help connect them beyond the obvious text or call?
We conducted exhaustive user research, including 61 unique interviews and secondary consumer and industry research, and found that families were really looking for an easy way to manage the safety and functions (heat/air) of their homes while away.
We then worked with Motorola’s product managers and engineers to understand how the phone’s unique features could best serve audience needs.
Prototypes through partnership.
Our user experience and creative teams worked closely with Motorola's product and engineering teams.
We began Agile development, assessing direction and development throughout and using 23 two-week sprints to get us there.
Fifteen early prototypes were built, with a final working prototype selected and constantly updated throughout the rest of build.
By week nine, longitudinal beta testing began and we created a Google+ community. This made real-time feedback visible to both our testers, product, and engineering teams alike, allowing us to optimize our timeline.
A great journey makes for a great app.
Moto LoopTM debuted as part of Verizon’s fall 2015 Droid release, connecting family members with each other and their smart homes in a whole new way.
Together with Motorola, we created this true value-add for their consumers, who are rewriting the rules on what to expect from our smartphones.
We love being part of that.
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